Building tools for local business

anti/corporate
pro local.

Tools for starting and running a truly local business. Not an online startup, not a chain, not a corporate playbook.

Get in early → Read Field Notes

We are

anti/impersonal
anti/sameness
anti/disconnected
anti/one-size-fits-all
anti/profit-only
anti/fake
anti/staying-the-same
pro action.   pro local.
Who it's for

If this is you, you're home.

Restaurants

Food, drink, catering

Retail

Shops & storefronts

Trades

Contractors & services

Wellness

Health, beauty, fitness

Freelance

Solo & independent

+ you

Anyone going for it

What we're building

We're building it live.

Watch it come together in real time. Join now and you'll get Field Notes and templates the moment they drop, a community to learn alongside, and early access to the tools as they launch.

live
FN

Field Notes

How to do the thing. Not a course about the thing. New notes land all the time.

Read Field Notes →
next
T

Templates

Checklists and calculators that do the work for you.

soon
C

Community

Swap ideas, wins, and hard lessons with other local owners.

soon
∙

Tools

Built for your budget. No enterprise pricing, ever.

Field Notes

See all →

Field-tested notes on starting and running a local business.

Wide black-and-white point-and-shoot photograph inside a 1997 neighborhood video rental store. A young woman in a zip fleece scans returned VHS tapes at a beige CRT terminal in the foreground while a coworker sorts clamshell cases behind her; two customers browse shelves at mid-distance and a fifth figure disappears toward the back. The coiled barcode-scanner cord glows with a translucent acid-green (#A8FF00) highlighter wash, its ridged texture visible through the color. Direct flash, open shadows, fine film grain.
email marketing

Your Email List Is Your Most Important Asset
Wide black-and-white point-and-shoot photograph of a busy independent coffee shop interior in 2009, showing staff and customers at a laminate counter and scattered tables, with a coiled power cable near the espresso machine marked in a translucent hot-magenta wash, the only color in the frame.
branding

Brand is a Vibe, Repeated
Wide black-and-white snapshot of a busy frame shop interior in 2001, shot from the doorway. Four people at different depths — a waiting customer near the camera leafing through a fan of moulding samples tinted acid green, a staff member mid-conversation with a customer at the counter, and an employee bent over the mat cutter at the back wall.
pricing

Every Price Must Do Three Jobs

Built for you.
Not for them.

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